Guides

Practical playbooks for using short links and QR codes in restaurants, events, email marketing and creator bios — with the settings and mistakes that matter.

Longer reads for planning a campaign rather than fixing a problem. Each one covers what to set up, what to measure, and the mistakes that are expensive to discover late.

By industry

• QR codes for restaurantsHow to put a QR code menu on your tables so it actually gets used. Sizing, placement, seasonal changes and the mistakes that send diners looking for a waiter.
• QR codes for eventsWhere QR codes earn their place at an event, how to measure which signage worked, and what to do with the codes once the event is over.

By channel

• Short links for email marketingHow to use short links in campaigns without hurting deliverability, how they interact with UTM tracking, and why a branded domain matters more in email than anywhere else.
• Branded links and click-throughWhy a link on your own domain outperforms a generic short link, what people actually read in a URL, and how to set one up.

By audience

• Link in bio for creatorsHow to structure the one link a social profile gives you, what to put at the top, and how to tell which links are earning their place.
• URL shorteners for businessWhat to look for in a link shortener when links go on packaging and invoices rather than tweets — ownership, retention, permanence and access.

Last updated 2026-08-24