Use your own domain for short links

Serve short links from your own domain instead of a shared one. What to choose, how the DNS works, and why branded links get clicked more.

A branded short link carries your domain instead of a shared one: go.yourbrand.com/spring rather than a generic shortener. It is the single most visible upgrade you can make to a link.

Why it is worth doing

Trust. People have learned that anonymous short links can go anywhere. Your domain answers the "where is this taking me" question before anyone taps.

Recognition. In a feed or an inbox, the domain is often the only part of the link anyone reads.

Control. The links are yours. If you ever move providers, you keep the domain and the addresses in circulation.

Choosing a domain

Most people use a subdomain of their main domain — go., link., try. are common. That reuses the brand association you already have and needs no new registration.

A separate short domain works too, but it starts from zero recognition, so it only pays off at volume.

Keep it short. The point of a short link is the total length.

Setting it up

Add the domain in your uYou account.
Create the DNS record you are shown, at your DNS provider.
Wait for it to propagate — usually minutes, occasionally longer.
Once it verifies, choose the domain when creating a link.

Certificates are handled for you; there is nothing to renew.

After it is live

New links can use either domain. Pick per link.
Existing links do not move. A link created on uyou.in keeps working there. If you want it on your domain, create a new one and update where it is shared.
Endings are per domain, so you can reuse a good ending like menu on each.

Availability

Custom domains are a paid feature and the number of domains allowed varies by plan. See the pricing page.

A note on link rot

The reason to own the domain is that it outlives any single tool. Links printed on packaging or cards can be in circulation for years. On your own domain, that is a decision you control.

Frequently asked questions

Do I need a new domain?

No. A subdomain of one you already own, such as go.yourbrand.com, is the usual choice and keeps the brand association.

Will my existing uyou.in links keep working?

Yes. Adding a domain does not change links already created; those keep resolving on the domain they were made with.

Can two links share the same ending on different domains?

Yes. Endings are unique per domain, so uyou.in/menu and go.yourbrand.com/menu are separate links.

Last updated 2026-08-24